META ADS Ad set Budget Optimization (ABO) | Everything you need to know
Pros, Cons, Best Practices, and Common Mistakes
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A place for all things Performance Marketing
META ADS Campaign Budget Optimization (CBO) - Everything you need to know
Pros, Cons, Best Practices, Audience management, Creative testing, and Common Mistakes
The Importance of Campaign Names in Digital Advertising
and a free guide
Does Schema markup offer benefits to Google Ads?
The short answer is, yes
Ads to Organic ratio in Google Merchant Center
An introduction
CPM vs vCPM | Google Ads
An introduction
Manual CPC | Google Ads
An introduction
Maximize Clicks | Google Ads
An introduction
CPM (cost-per-thousand impressions) | Google Ads
An introduction
CPV (cost per view) | Google Ads
An introduction
eCPC (Enhanced Cost-Per-Click) | Google Ads
An introduction
Target Impression Share (TIS) | Google Ads
An introduction
MER (Marketing Efficiency Ratio) | Everything you need to know
A simple way to measure the bang you’re getting for your marketing buck?
ROAS (Return on AD Spend)
An introduction
Google Ads Target CPA (Cost-per-Action) | Everything you need to know
pros, cons, best practices, common mistakes, use case scenarios, impact on ad spent, and so much more
tCPM (Target Cost-Per-Thousand Impressions) | Google Ads
An introduction
tCPM vs CPM | Google Ads
An introduction
tROAS (Target ROAS) in Google Ads - Everything you need to know
An introduction
Data Exclussions in Google Ads
Use in case of emergency
Maximize conversion value in Google Ads
pros and cons
Maximize conversions in Google Ads
pros and cons
Maximize converions vs Maximize conversion value in Google Ads
Which should you choose?
What is the best Bidding Strategy for Google ADS?
An exhaustive guide
Improve performance and reduce ad waste in Google Ads
A quick introduction
Horizontal scaling in META ADS | Guide
pros, cons, challenges, and best practices
Horizontal vs Vertical scaling in META ADS | Guide
pros, cons, and key differences
How to setup keyword prioritisation in Google ads
Guide and checklist
Vertical scaling in META ADS | Guide
pros, cons, challenges, and best practices
MER vs ROAS
Which should you choose?
Portfolio bidding strategies
The definitive guide
Should you be using broad match type keywords in Google Ads?
It depends
How to plan a performance marketing campaign
Tips and Best Practices
Factors that increase Google Ads costs (CPC, CPM, and CPV)
and what to do about it
PMAX Search Themes
Tips and Best Practices
Google Ads Auction Insights and performance increase
guide and checklist included
Google Ads Repeat Rate
What is it and where to find it
How to audit the new customer acquisition goal in Google Ads
the complete guide.
Zombie products in Google Ads
and what you should do about them
How to audit Google Ads Performance Max campaigns (checklist included)
The PMAX Audit guide and checklist also includes a free notion PMAX template.
Free META ADS media audit template (Notion)
2 free Notion templates with 3000 word guide.
How to audit Google Search ADS
The definitive guide
Free META events setup template [NOTION]
Optimize your Facebook pixel setup effortlessly with our Notion-based Standard Events Template. Streamline your ad campaigns by tracking essential events such as purchases, registrations, and more. Access the comprehensive template now and unlock the full potential of your Facebook ads.
Free Performance MAX project template (Notion)
Free Performance MAX project template (Notion)
Free Creative brief [Notion]
The goal of a creative brief is to ensure that everyone involved in the project is aligned on the goals and objectives, and that the resulting creative work is effective, on-brand, and meets the client’s expectations.
Free Data Studio Google ADS CPC Tracker
Free Data Studio Google ADS CPC Tracker.
Free Data Studio Google ADS CPM Tracker
Free Data Studio Google ADS CPM Tracker.
Free Data Studio Google ADS Budget Tracker
Free Data Studio Google ADS Budget Tracker.
Free Data Studio Google Ads Audit report
Free Data Studio Google Ads Audit report.
Digital Advertising Glossary
Digital Advertising Glossary.
How to do Google Ads Remarketing like a Google Ads PPC [pay per click] specialist
How to do Google Ads Remarketing like a Google Ads PPC [pay per click] specialist.
Free META [Facebook – Instagram] ADS PLANNER template [NOTION] 2023
Free META [Facebook – Instagram] ADS PLANNER template [NOTION] 2023.
How to audit utm parameters
How to audit utm parameters.
How to improve Performance Max Campaigns
A simple yet effective guide.
How to Destroy a Google Ads account
How to Destroy a Google Ads account.
How to audit location settings in Google Ads
How to audit location settings in Google Ads.
How to audit quality score in Google Ads
How to audit quality score in Google Ads.
How to fix the Ads Disapproved due to malicious or unwanted software in Google Ads
How to fix the Ads Disapproved due to malicious or unwanted software in Google Ads.
Best practices and common disapprovals for Google Ads extensions
Best practices and common disapprovals for Google Ads extensions.
How to audit landing pages
How to audit landing pages.
What is Lin Rodnitzky ratio?
What is Lin Rodnitzky ratio?
33 Areas to Audit in Your Google Shopping Campaigns for Superior Results
The definitive guide with a free audit checklist
How to audit enhanced conversions in Google Ads
Steps and checklist included
How to audit attribution models in Google Ads
How to audit attribution models in Google Ads
How to audit Dynamic Search Ads [DSA] in Google Ads
How to audit Dynamic Search Ads [DSA] in Google Ads
How to audit audiences in Google Ads
How to audit audiences in Google Ads
How to audit bidding strategies in Google Ads
How to audit bidding strategies in Google Ads
How to audit Conversion Tags in Google Ads
How to audit Conversion Tags in Google Ads
How to add related videos in Google Ads
How to add related videos in Google Ads
Free Notion Google Ads Audit Template with 10013 words guide and Data Studio Report
This free Google Ads Audit Template Audit template comes in the form of a 246-point tasks
Google Ads Performance Max Specifications
It's designed to work complimentary with your keyword-based Google Ads Search campaigns and help achieve more conversions across all of Google's channels
How to set up offline conversion imports in Google Ads
A somewhat simple 2-part process that will help you and Google Ads understand what drives sales.
Google sheets lookup functions
Google sheets lookup functions
About Google Ads OCI helper
With the Google Ads OCI helper, you will be able to connect your first-party data with Google Ads. This will help Google Ads better understand your offline leads and connect you with similar ones. It will also help with increasing revenue and cost-efficiency.
About the Learning phase in Facebook Ads
An ad set will exit the 'Learning phase' when the ad set has 50 optimization events since the last significant edit.
The most common Facebook Ads mistakes to avoid
Surprisingly, there are many and all of them avoidable
Google Ads Bowling mitigation tool
Bowling is a free mitigation tool that will offer a solution to especially large accounts that are affected by Google Ads Strikes
About Microsoft Ads Video extensions
About Microsoft Ads Video extensions
What are image extensions in Google Ads?
What are image extensions in Google Ads?
What is overspend and underspend in PPC
What is overspend and underspend in PPC
What is the best Bidding Strategy when it comes to PPC advertising?
What is the best Bidding Strategy when it comes to PPC advertising?
Pay per Click Questions
Pay per Click Questions
Should you run Branded Search Ads for your own brand keywords?
Should you run Branded Search Ads for your own brand keywords?
Performance Marketing Beginner's Guide Mind Map
Performance Marketing Beginner's Guide Mind Map