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A place for all things Performance Marketing
META ADS Ad set Budget Optimization (ABO) | Everything you need to know
Pros, Cons, Best Practices, and Common Mistakes
Meta Ads Digital Advertising PPC (pay per click) for busy peopleMETA ADS Campaign Budget Optimization (CBO) - Everything you need to know
Pros, Cons, Best Practices, Audience management, Creative testing, and Common Mistakes
Meta Ads Digital Advertising PPC (pay per click) for busy peopleThe Importance of Campaign Names in Digital Advertising
and a free guide
Google Ads Meta Ads Digital Advertising PPC (pay per click) for busy peopleDoes Schema markup offer benefits to Google Ads?
The short answer is, yes
Google Ads PPC [pay per click] for busy peopleAds to Organic ratio in Google Merchant Center
An introduction
PPC [pay per click] for busy people Google Ads Marketing AdvertisingCPM vs vCPM | Google Ads
An introduction
PPC [pay per click] for busy people Google Ads Marketing AdvertisingManual CPC | Google Ads
An introduction
PPC [pay per click] for busy people Google Ads Marketing AdvertisingMaximize Clicks | Google Ads
An introduction
PPC [pay per click] for busy people Google Ads Marketing AdvertisingCPM (cost-per-thousand impressions) | Google Ads
An introduction
PPC [pay per click] for busy people Google Ads Marketing AdvertisingCPV (cost per view) | Google Ads
An introduction
PPC [pay per click] for busy people Google Ads Marketing AdvertisingeCPC (Enhanced Cost-Per-Click) | Google Ads
An introduction
PPC [pay per click] for busy people Google Ads Marketing AdvertisingTarget Impression Share (TIS) | Google Ads
An introduction
PPC [pay per click] for busy people Google Ads Marketing AdvertisingMER (Marketing Efficiency Ratio) | Everything you need to know
A simple way to measure the bang you’re getting for your marketing buck?
PPC [pay per click] for busy people Marketing AdvertisingROAS (Return on AD Spend)
An introduction
PPC [pay per click] for busy people Marketing AdvertisingGoogle Ads Target CPA (Cost-per-Action) | Everything you need to know
pros, cons, best practices, common mistakes, use case scenarios, impact on ad spent, and so much more
PPC [pay per click] for busy people Marketing AdvertisingtCPM (Target Cost-Per-Thousand Impressions) | Google Ads
An introduction
PPC [pay per click] for busy people Marketing AdvertisingtCPM vs CPM | Google Ads
An introduction
PPC [pay per click] for busy people Marketing AdvertisingtROAS (Target ROAS) in Google Ads - Everything you need to know
An introduction
PPC [pay per click] for busy people Google Ads AdvertisingData Exclussions in Google Ads
Use in case of emergency
PPC [pay per click] for busy people Google AdsMaximize conversion value in Google Ads
pros and cons
PPC [pay per click] for busy people Google AdsMaximize conversions in Google Ads
pros and cons
PPC [pay per click] for busy people Google AdsMaximize converions vs Maximize conversion value in Google Ads
Which should you choose?
PPC [pay per click] for busy people Google AdsWhat is the best Bidding Strategy for Google ADS?
An exhaustive guide
PPC for busy people Google Ads Google Ads AuditImprove performance and reduce ad waste in Google Ads
A quick introduction
Google Ads PPC [pay per click] for busy peopleHorizontal scaling in META ADS | Guide
pros, cons, challenges, and best practices
META ADSHorizontal vs Vertical scaling in META ADS | Guide
pros, cons, and key differences
META ADSHow to setup keyword prioritisation in Google ads
Guide and checklist
Google AdsVertical scaling in META ADS | Guide
pros, cons, challenges, and best practices
META ADSMER vs ROAS
Which should you choose?
PPC [pay per click] for busy peoplePortfolio bidding strategies
The definitive guide
Google Ads PPC [pay per click] for busy peopleShould you be using broad match type keywords in Google Ads?
It depends
PPC [pay per click] for busy people Google AdsHow to plan a performance marketing campaign
Tips and Best Practices
PPC [pay per click] for busy peopleFactors that increase Google Ads costs (CPC, CPM, and CPV)
and what to do about it
Google Ads Google Ads Audit PPC [pay per click] for busy peoplePMAX Search Themes
Tips and Best Practices
PPC [pay per click] for busy people Google AdsGoogle Ads Auction Insights and performance increase
guide and checklist included
Google Ads Google Ads Audit PPC [pay per click] for busy peopleGoogle Ads Repeat Rate
What is it and where to find it
PPC [pay per click] for busy people Google AdsHow to audit the new customer acquisition goal in Google Ads
the complete guide.
Google Ads Google Ads Audit PPC [pay per click] for busy peopleZombie products in Google Ads
and what you should do about them
Google Ads Google Ads Audit PPC [pay per click] for busy peopleHow to audit Google Ads Performance Max campaigns (checklist included)
The PMAX Audit guide and checklist also includes a free notion PMAX template.
Google Ads Google Ads Audit PPC (pay per click) for busy peopleFree META ADS media audit template (Notion)
2 free Notion templates with 3000 word guide.
META Ads PPC [pay per click] for busy people free stuff Free TemplatesHow to audit Google Search ADS
The definitive guide
Google Ads PPC [pay per click] for busy people Google Ads AuditFree META events setup template [NOTION]
Optimize your Facebook pixel setup effortlessly with our Notion-based Standard Events Template. Streamline your ad campaigns by tracking essential events such as purchases, registrations, and more. Access the comprehensive template now and unlock the full potential of your Facebook ads.
Facebook Ads free stuff Free TemplatesFree Performance MAX project template (Notion)
Free Performance MAX project template (Notion)
free stuff Free Templates Google Ads PPC [pay per click] for busy peopleFree Creative brief [Notion]
The goal of a creative brief is to ensure that everyone involved in the project is aligned on the goals and objectives, and that the resulting creative work is effective, on-brand, and meets the client’s expectations.
free stuff Free Templates PPC [pay per click] for busy peopleFree Data Studio Google ADS CPC Tracker
Free Data Studio Google ADS CPC Tracker.
free stuff Free Templates Google Ads PPC [pay per click] for busy peopleFree Data Studio Google ADS CPM Tracker
Free Data Studio Google ADS CPM Tracker.
free stuff Free Templates Google Ads PPC [pay per click] for busy peopleFree Data Studio Google ADS Budget Tracker
Free Data Studio Google ADS Budget Tracker.
free stuff Free Templates Google Ads PPC [pay per click] for busy peopleFree Data Studio Google Ads Audit report
Free Data Studio Google Ads Audit report.
free stuff Free Templates Google Ads Google Ads Audit PPC [pay per click] for busy peopleDigital Advertising Glossary
Digital Advertising Glossary.
free stuff Google Ads PPC [pay per click] for busy peopleHow to do Google Ads Remarketing like a Google Ads PPC [pay per click] specialist
How to do Google Ads Remarketing like a Google Ads PPC [pay per click] specialist.
Google Ads PPC [pay per click] for busy peopleFree META [Facebook – Instagram] ADS PLANNER template [NOTION] 2023
Free META [Facebook – Instagram] ADS PLANNER template [NOTION] 2023.
Facebook Ads free stuff Free Templates PPC [pay per click] for busy peopleHow to audit utm parameters
How to audit utm parameters.
Google Ads Audit Google Ads PPC [pay per click] for busy peopleHow to improve Performance Max Campaigns
A simple yet effective guide.
Google Ads PPC [pay per click] for busy peopleHow to Destroy a Google Ads account
How to Destroy a Google Ads account.
Google Ads PPC [pay per click] for busy peopleHow to audit location settings in Google Ads
How to audit location settings in Google Ads.
Google Ads Google Ads Audit PPC [pay per click] for busy peopleHow to audit quality score in Google Ads
How to audit quality score in Google Ads.
Google Ads Google Ads Audit PPC [pay per click] for busy peopleHow to fix the Ads Disapproved due to malicious or unwanted software in Google Ads
How to fix the Ads Disapproved due to malicious or unwanted software in Google Ads.
Google Ads Google Ads Audit PPC [pay per click] for busy peopleBest practices and common disapprovals for Google Ads extensions
Best practices and common disapprovals for Google Ads extensions.
Google Ads Google Ads Audit PPC [pay per click] for busy peopleHow to audit landing pages
How to audit landing pages.
Google Ads Google Ads Audit PPC [pay per click] for busy peopleWhat is Lin Rodnitzky ratio?
What is Lin Rodnitzky ratio?
Google Ads Google Ads Audit PPC [pay per click] for busy people33 Areas to Audit in Your Google Shopping Campaigns for Superior Results
The definitive guide with a free audit checklist
Google Ads Google Ads Audit PPC [pay per click] for busy peopleHow to audit enhanced conversions in Google Ads
Steps and checklist included
Google Ads Google Ads Audit PPC [pay per click] for busy peopleHow to audit attribution models in Google Ads
How to audit attribution models in Google Ads
Google Ads Google Ads Audit PPC [pay per click] for busy peopleHow to audit Dynamic Search Ads [DSA] in Google Ads
How to audit Dynamic Search Ads [DSA] in Google Ads
Google Ads Google Ads Audit PPC [pay per click] for busy peopleHow to audit audiences in Google Ads
How to audit audiences in Google Ads
Google Ads Google Ads Audit PPC [pay per click] for busy peopleHow to audit bidding strategies in Google Ads
How to audit bidding strategies in Google Ads
Google Ads Google Ads Audit PPC [pay per click] for busy peopleHow to audit Conversion Tags in Google Ads
How to audit Conversion Tags in Google Ads
Google Ads Google Ads Audit PPC [pay per click] for busy peopleHow to add related videos in Google Ads
How to add related videos in Google Ads
Google Ads PPC [pay per click] for busy peopleFree Notion Google Ads Audit Template with 10013 words guide and Data Studio Report
This free Google Ads Audit Template Audit template comes in the form of a 246-point tasks
Google Ads Google Ads Audit free stuff Free Templates PPC [pay per click] for busy peopleGoogle Ads Performance Max Specifications
It's designed to work complimentary with your keyword-based Google Ads Search campaigns and help achieve more conversions across all of Google's channels
Google Ads PPC [pay per click] for busy peopleHow to set up offline conversion imports in Google Ads
A somewhat simple 2-part process that will help you and Google Ads understand what drives sales.
Google Ads PPC [pay per click] for busy peopleGoogle sheets lookup functions
Google sheets lookup functions
free stuffAbout Google Ads OCI helper
With the Google Ads OCI helper, you will be able to connect your first-party data with Google Ads. This will help Google Ads better understand your offline leads and connect you with similar ones. It will also help with increasing revenue and cost-efficiency.
Google Ads PPC [pay per click] for busy peopleAbout the Learning phase in Facebook Ads
An ad set will exit the 'Learning phase' when the ad set has 50 optimization events since the last significant edit.
Facebook Ads PPC [pay per click] for busy peopleThe most common Facebook Ads mistakes to avoid
Surprisingly, there are many and all of them avoidable
Facebook Ads META ADS PPC [pay per click] for busy peopleGoogle Ads Bowling mitigation tool
Bowling is a free mitigation tool that will offer a solution to especially large accounts that are affected by Google Ads Strikes
Google Ads PPC [pay per click] for busy peopleAbout Microsoft Ads Video extensions
About Microsoft Ads Video extensions
PPC [pay per click] for busy peopleWhat are image extensions in Google Ads?
What are image extensions in Google Ads?
Google Ads PPC [pay per click] for busy peopleWhat is overspend and underspend in PPC
What is overspend and underspend in PPC
Google Ads PPC [pay per click] for busy peopleWhat is the best Bidding Strategy when it comes to PPC advertising?
What is the best Bidding Strategy when it comes to PPC advertising?
PPC [pay per click] for busy people Google Ads Google Ads AuditPay per Click Questions
Pay per Click Questions
PPC [pay per click] for busy peopleShould you run Branded Search Ads for your own brand keywords?
Should you run Branded Search Ads for your own brand keywords?
PPC [pay per click] for busy people Google AdsPerformance Marketing Beginner's Guide Mind Map
Performance Marketing Beginner's Guide Mind Map
PPC [pay per click] for busy people free stuff