What are image extensions in Google Ads?

Published at Sep 6, 2021

What are image extensions in Google Ads?

What are image extensions?

Image extensions are extensions of Google Search Ads. Advertisers can upload media in order to complement their Google Search Ads.

Image extensions will increase CTR and reduce Invalid clicks.

The reason being that rich visuals are better at capturing the attention of the searcher.

Also, relevant rich visuals will inform the searcher about the content of the landing page and in extent the website.

Image extensions should look something like this

google ads image extension example

Guidelines

The images should be clear, comply to the strict image specifications of Google Ads, and be as relevant as possible to the searcher’s intent.

Verticals such as sexual content, alcohol, and gambling aren’t eligible for image extensions.

For more information visit the Google Ads image extension help page

https://support.google.com/google-ads/answer/9566341?hl=en

Top posts in Google Ads

How to audit Google Ads campaigns

How to audit Performance Max campaigns

How to audit Search campaigns

My socials

mail icon

mail icon

mail icon

mail icon

mail icon

mail icon

PPC Panos © 2024