How to add related videos in Google Ads

Published at Mar 19, 2022

#Google Ads#PPC [pay per click] for busy people
How to add related videos in Google Ads

How to add related videos in Google Ads

The ā€˜Related Videosā€™ function can reinforce and extend your adā€™s message beyond the primary video ad.
It will keep viewers engaged with your creatives and also engage consumers more effectively on mobile devices.

ā€˜Related Videosā€™ will look something like this

Related videos extension

Step 1

Navigate to Video Campaigns and then click ā€˜Settingsā€™

How to add related videos in Google Ads 19 25 13 Campaigns PPC Panos

Step 2

Scroll down until you see the ā€˜Related Videosā€™

How to add related videos in Google Ads 19 26 30 Settings PPC Panos

Step 3

Expand the tab and click the blue icon

Step 4

Add at least 2 videos

How to add related videos in Google Ads 19 26 41 Settings PPC Panos

What you need to be aware of

Related videos are available in the ā€œProduct and brand considerationā€ and ā€œBrand awareness and reachā€ goals. You can always bypass these limitations by creating a video campaign without an objective but using the CPV or tCPM bidding strategy.

You can add 2 to 5 videos. You canā€™t add just one.
The videos need to be ā€˜Publicā€™ or ā€˜Unlistedā€™.

In order for related videos to appear, the user needs to be using the YouTube app on a mobile device.

For more information, visit the link below

https://support.google.com/google-ads/answer/10464812?hl=en&ref_topic=3119125

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