How to add related videos in Google Ads

The ‘Related Videos’ function can reinforce and extend your ad’s message beyond the primary video ad.
It will keep viewers engaged with your creatives and also engage consumers more effectively on mobile devices.

‘Related Videos’ will look something like this

Step 1

Navigate to Video Campaigns and then click ‘Settings’

Step 2

Scroll down until you see the ‘Related Videos’

Step 3

Expand the tab and click the blue icon

Step 4

Add at least 2 videos

What you need to be aware of

Related videos are available in the “Product and brand consideration” and “Brand awareness and reach” goals. You can always bypass these limitations by creating a video campaign without an objective but using the CPV or tCPM bidding strategy.

You can add 2 to 5 videos. You can’t add just one.
The videos need to be ‘Public’ or ‘Unlisted’.

In order for related videos to appear, the user needs to be using the YouTube app on a mobile device.

For more information, visit the link below

https://support.google.com/google-ads/answer/10464812?hl=en&ref_topic=3119125

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