About Google Ads OCI helper

The Google Ads Offline Conversion Import [OCI] helper is a new tool that will help business owners to import offline leads into Google Ads. The process is simple and it ensures the highest possible quality of the leads imported.

With the OCI helper, you will be able to connect your first-party data with Google Ads. This will help Google Ads better understand your offline leads and connect you with similar ones. It will also help with increasing revenue and cost-efficiency.

Before you get started you will need to:

know the value of each lead
know what is the right conversion action
know average conversion lag
know the average conversions per month
know where the business stores the customer data
have auto-tagging enabled
know your Google Ads ID
know the details of the stakeholder
know the details of the project’s participants [project manager. digital marketing manager, web developer, CRM manager]

Click here to get started with the OCI tool
https://ocihelper.withgoogle.com/

Click here to learn more about the OCI tool
https://support.google.com/google-ads/answer/11195197

The process is a follows
Once you log in you will be treated with the project’s dashboard

Create a new project and answer the following questions

Q1
UNDERSTANDING YOUR BUSINESS

Have you identified which actions of the lead-to-sale journey will be imported into Google Ads? (Which of the events that gradually process inbound leads into a paying customer will be imported?)

Q2
UNDERSTANDING YOUR BUSINESS

How long is the average conversion lag?
(After the ad click, how long does it take for the imported conversion to happen?)

Q3
UNDERSTANDING YOUR BUSINESS

For the imported conversion action, how many conversions are there on average per month?

Q4
UNDERSTANDING YOUR BUSINESS

How are you capturing customer data (the lead-to-sales steps) internally?