Google Ads Bowling mitigation tool
Published at Oct 1, 2021
Google Ads & Bowling mitigation tool
Google Ads has a new policy that states that accounts with 3 strikes will be automatically suspended. The policy also states that when the first strike is issued, the advertiser will have 90 days in order to correct the violation. The account will be considered in good standing if the violations are corrected and the advertiser has also submitted an acknowledgment form.
When it comes to penalties, the strike system works like this
Warning = No penalties beyond the removal of the relevant ads
First strike = The account will be placed on a temporary hold for three days, during which ads will not be eligible to run
Second Strike = The account will be placed on a temporary hold for seven days, during which ads will not be eligible to run. This will serve as the last and final notice for the advertiser to avoid account suspension
Third Strike = Account suspension for repeat violation of our policies
All of this is pretty scary if you ask me.
Click here for more information on the https://support.google.com/google-ads/answer/10957124?hl=en
The Bowling mitigation tool
That said, Bowling is a free mitigation tool that will offer a solution to ‘especially’ large accounts that are affected by Google Ads Strikes. Advertisers with hundreds of accounts will find the tool very helpful.
Bowling is a python command-line tool and can run in one of the following two modes
“Audit Only Mode“
“Audit and Remove Mode“
In the first mode, the tool will export the affected ads without deleting them. Whereas in the second mode the tool will export and delete the affected ads.
To start using the tool, you will need to have
Google Ads API Token
OAuth 2 credentials
Google Ads API enabled
Generate Refresh Token
To begin the setup, you need to source the following information
For additional information and code instructions, follow the GitHub link found below