Google Ads Bowling mitigation tool

Published at Oct 1, 2021

Google Ads Bowling mitigation tool

Google Ads & Bowling mitigation tool

Google Ads has a new policy that states that accounts with 3 strikes will be automatically suspended. The policy also states that when the first strike is issued, the advertiser will have 90 days in order to correct the violation. The account will be considered in good standing if the violations are corrected and the advertiser has also submitted an acknowledgment form.

When it comes to penalties, the strike system works like this

Warning = No penalties beyond the removal of the relevant ads
First strike = The account will be placed on a temporary hold for three days, during which ads will not be eligible to run
Second Strike = The account will be placed on a temporary hold for seven days, during which ads will not be eligible to run. This will serve as the last and final notice for the advertiser to avoid account suspension
Third Strike = Account suspension for repeat violation of our policies

All of this is pretty scary if you ask me.

PRETTY SCARY

Click here for more information on the https://support.google.com/google-ads/answer/10957124?hl=en

The Bowling mitigation tool

That said, Bowling is a free mitigation tool that will offer a solution to ‘especially’ large accounts that are affected by Google Ads Strikes. Advertisers with hundreds of accounts will find the tool very helpful.

Bowling is a python command-line tool and can run in one of the following two modes

Audit Only Mode
Audit and Remove Mode

In the first mode, the tool will export the affected ads without deleting them. Whereas in the second mode the tool will export and delete the affected ads.

To start using the tool, you will need to have

Python 3.9+
Google Ads API Token
OAuth 2 credentials
Google Ads API enabled
Generate Refresh Token

To begin the setup, you need to source the following information

client_customer_id
client_id
client_secret
developer_token
login_customer_id
refresh_token
use_proto_plus

For additional information and code instructions, follow the GitHub link found below

https://github.com/google/bowling-compliance-ads-remover

Top posts in Google Ads

How to audit Google Ads campaigns

How to audit Performance Max campaigns

How to audit Search campaigns

My socials

mail icon

mail icon

mail icon

mail icon

mail icon

mail icon

PPC Panos © 2024