How to audit enhanced conversions in Google Ads

Published at Apr 22, 2022

#Google Ads#Google Ads Audit#PPC [pay per click] for busy people
How to audit enhanced conversions in Google Ads

How to audit enhanced conversions in Google Ads

Sign in to your Google Ads Account
In the upper right corner, click ‘Tools and Settings’
Under ‘Measurement’, click ‘Conversions’
Click to open the desired conversion [eg purchase]

Scroll down until you see the ‘Enhanced Conversions’
If not enabled then click to enable it – Accept the terms
Check Global site tag or Google Tag Manager
Clicking next and enter your website URL
Check the URL and choose the Google Tag Manager
Open Google Tag manager
Find the Google ads conversion Tag
Open the tag and scroll down until you find the
“Include user-provided data from your website”
Click the exclamation mark on the right and visually inspect the variables of the ‘User-provided Data’
It should be populated with variables.
If not then you will have to have a chat with the developer

Things to remember about enhanced conversions

It takes up to 5 days for the Google Tag Manager functionality to be enabled
The data needed are: Email, Phone, First name, Last name, Street address, City, Region, Postal code, Country
Enhanced conversions need 75 days to train
Regular conversions are not impacted during the training period
If everything was successful then you will see “Recording (enhanced conversions)” next to your conversion action for a brief period of time [30 days]

enhanced conversion data variables requirements

If you want to know more about Google Ads audits, then visit the following link

Google Ads Audit guide & free [Notion & Google Sheets] template

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