META ADS Ad set Budget Optimization (ABO) | Everything you need to know
Pros, Cons, Best Practices, and Common Mistakes
digital-advertising
Collected posts offering perspective and practical guidance on digital-advertising.
META ADS Campaign Budget Optimization (CBO) - Everything you need to know
Pros, Cons, Best Practices, Audience management, Creative testing, and Common Mistakes
The Importance of Campaign Names in Digital Advertising
and a free guide
Does Schema markup offer benefits to Google Ads?
The short answer is, yes
Ads to Organic ratio in Google Merchant Center
An introduction
Data Exclussions in Google Ads
Use in case of emergency
What is the best Bidding Strategy for Google ADS?
An exhaustive guide
Improve performance and reduce ad waste in Google Ads
A quick introduction
Horizontal scaling in META ADS | Guide
pros, cons, challenges, and best practices
Horizontal vs Vertical scaling in META ADS | Guide
pros, cons, and key differences
Portfolio bidding strategies
The definitive guide
Google Ads Auction Insights and performance increase
guide and checklist included
How to audit the new customer acquisition goal in Google Ads
the complete guide.
How to audit Google Ads Performance Max campaigns (checklist included)
The PMAX Audit guide and checklist also includes a free notion PMAX template.
How to audit Google Search ADS
The definitive guide
Free Performance MAX project template (Notion)
Free Performance MAX project template (Notion)
How to do Google Ads Remarketing like a Google Ads PPC [pay per click] specialist
How to do Google Ads Remarketing like a Google Ads PPC [pay per click] specialist.
How to audit utm parameters
How to audit utm parameters.
How to improve Performance Max Campaigns
A simple yet effective guide.
How to audit location settings in Google Ads
How to audit location settings in Google Ads.
How to audit quality score in Google Ads
How to audit quality score in Google Ads.
How to fix the Ads Disapproved due to malicious or unwanted software in Google Ads
How to fix the Ads Disapproved due to malicious or unwanted software in Google Ads.
Best practices and common disapprovals for Google Ads extensions
Best practices and common disapprovals for Google Ads extensions.
How to audit landing pages
How to audit landing pages.
33 Areas to Audit in Your Google Shopping Campaigns for Superior Results
The definitive guide with a free audit checklist
How to audit enhanced conversions in Google Ads
Steps and checklist included
How to audit attribution models in Google Ads
How to audit attribution models in Google Ads
How to audit Dynamic Search Ads [DSA] in Google Ads
How to audit Dynamic Search Ads [DSA] in Google Ads
How to audit audiences in Google Ads
How to audit audiences in Google Ads
How to audit bidding strategies in Google Ads
How to audit bidding strategies in Google Ads
How to audit Conversion Tags in Google Ads
How to audit Conversion Tags in Google Ads
How to add related videos in Google Ads
How to add related videos in Google Ads
Free Notion Google Ads Audit Template with 10013 words guide and Data Studio Report
This free Google Ads Audit Template Audit template comes in the form of a 246-point tasks
Google Ads Performance Max Specifications
It's designed to work complimentary with your keyword-based Google Ads Search campaigns and help achieve more conversions across all of Google's channels
About Google Ads OCI helper
With the Google Ads OCI helper, you will be able to connect your first-party data with Google Ads. This will help Google Ads better understand your offline leads and connect you with similar ones. It will also help with increasing revenue and cost-efficiency.
About the Learning phase in Facebook Ads
An ad set will exit the 'Learning phase' when the ad set has 50 optimization events since the last significant edit.
Google Ads Bowling mitigation tool
Bowling is a free mitigation tool that will offer a solution to especially large accounts that are affected by Google Ads Strikes
About Microsoft Ads Video extensions
About Microsoft Ads Video extensions
What is overspend and underspend in PPC
What is overspend and underspend in PPC
What is the best Bidding Strategy when it comes to PPC advertising?
What is the best Bidding Strategy when it comes to PPC advertising?