Helping business
Increase Revenue
Increase ROAS (Return on Ad Spend)
Increase ROI (Return on Investment)
Increase Conversions
Reduce CPA (Cost Per Acquisition)
Reduce CAC (Customer Acquisition Cost)
Reduce CPL (Cost Per Lead)
Reduce Ad Spend
Why Google Ads?
Because your customers are searching.
With over 90% market share, Google connects you to high-intent users every day. But the platform is complex — and the competition is fierce. That’s where we come in.
🔍 Google Search
Reach customers exactly when they’re looking. Show up at the top of the results with compelling, high-converting ad copy.
🖼️ Google Display Network
Boost brand awareness or nurture leads with banner ads across millions of websites and apps. Target by interest, demographics, remarketing and more.
🛒 Google Shopping
Perfect for eCommerce. We optimise product feeds and campaigns to increase clicks and conversions at scale.
📺 YouTube Ads
Tap into one of the world’s largest video platforms. Drive awareness, engagement, and conversions with precision-targeted video campaigns.
📱 Performance Max
Harness machine learning to show the right ad to the right person across all channels — automatically. We handle strategy and structure to make automation work in your favour.
A Closer Look at the Google Ads Ecosystem
Your customers don’t all live in one place.
They search, scroll, shop, and watch — across different devices, platforms, and moments.
That’s why Google Ads offers multiple networks, each designed to capture attention at a different stage of the buyer journey.
We help you harness them all.
Here’s how:
🔍 Google Search Network
Be there the moment someone is ready to act.
The Google Search Network lets you show text ads on Google’s search results pages when users type in queries related to your business. These users have intent. They’re not just browsing — they’re actively looking for a solution.
Why it matters:
- High purchase intent
- Immediate visibility above organic results
- Ideal for lead generation and direct sales
- Excellent for local businesses, services, and B2B
Our approach:
We build tight keyword clusters, write persuasive copy, and apply conversion-focused ad extensions. Then we test and tweak — relentlessly.
🔍 Google Search Network
Be there the moment someone is ready to act.
The Google Search Network lets you show text ads on Google’s search results pages when users type in queries related to your business. These users have intent. They’re not just browsing — they’re actively looking for a solution.
Why it matters:
- High purchase intent
- Immediate visibility above organic results
- Ideal for lead generation and direct sales
- Excellent for local businesses, services, and B2B
Our approach:
We build tight keyword clusters, write persuasive copy, and apply conversion-focused ad extensions. Then we test and tweak — relentlessly.
🖼️ Google Display Network
Reach your audience before they search. Or after. Or when they least expect it.
With over 2 million websites, apps, and properties, the Google Display Network (GDN) helps you promote visually engaging banner ads across the web. Whether it’s brand awareness or remarketing, Display ads keep your business top of mind.
Why it matters:
- Huge reach (over 90% of internet users globally)
- Great for brand recall and nurturing leads
- Visual impact through banners, animations, or HTML5 formats
- Powerful for remarketing — showing ads to users who’ve visited your site but didn’t convert
Our approach:
We use layered audience targeting (demographics, in-market, custom segments) and dynamic creative testing to boost engagement and lower CPCs.
🛒 Google Shopping
Own the digital shelf.
If you sell products online, Google Shopping is a must. These are visual, product-based ads that appear directly in search results, complete with image, price, and your brand name.
Why it matters:
- Higher click-through rates than text ads (people love pictures)
- Ideal for eCommerce
- Comparison-ready: your product is side-by-side with competitors
- Direct path to purchase
Our approach:
We optimize your product feed, structure your campaigns based on performance data, and manage bids by margin and inventory. We also run Performance Max to complement Shopping results across networks.
📺 YouTube Ads
Tell your story in motion.
With over 2 billion monthly users, YouTube is the second-largest search engine in the world. YouTube Ads offer a rich, immersive way to connect with audiences — whether you're building brand awareness or driving direct response.
Why it matters:
- Video is proven to drive stronger emotional connections
- Great for both top-of-funnel and retargeting
- Multiple formats (skippable, bumper, discovery)
- Advanced targeting: interest, search history, channel subscribers, and more
Our approach:
We script, produce (or work with your team), and target video ads with precision. From brand introductions to product demos, we ensure your video dollars work as hard as your static ads.
⚡ Performance Max
Let Google do the heavy lifting — the smart way.
Performance Max is a goal-based campaign type that uses automation to serve your ads across all Google properties — Search, Display, YouTube, Gmail, Maps, and Discover — using a single campaign.
Why it matters:
- Simplifies account structure
- Uses machine learning to find your best customers
- Delivers ads in real-time, based on user behaviour
- Great for both acquisition and conversion goals
Our approach:
We supply the right creative assets, set conversion goals, and continuously analyse the data to guide the algorithm in the right direction. With PMax, it’s not “set and forget” — it’s “test, guide, scale”.
Merchant Center Feed Optimization: The Engine Behind Every Great Shopping Campaign
Your Google Shopping ads are only as strong as your product feed. Think of your feed as your digital storefront. It’s how Google understands what you sell — and who to show it to. A messy, incomplete, or generic feed leads to wasted spend, poor visibility, and low conversion rates. That’s why feed optimization isn’t optional. It’s foundational.
Title & Description Optimization
We craft product titles and descriptions that align with what your customers search for while staying compliant with Google’s best practices. This increases relevance, especially on mobile.
Category & Product Type Mapping
We make sure your products are mapped to the correct Google categories and create smart product type hierarchies for better visibility and bidding efficiency.
High-Quality Images
Low-res images can hurt your CTR. We optimize your images to match platform guidelines and even help you test variations for better performance.
GTIN, Brand, and Attributes
We ensure every product has a unique GTIN, accurate brand tags, and relevant attributes like size and color to improve placement and match accuracy.
Error & Disapproval Management
We monitor your Merchant Center diagnostics for errors and fix issues fast, ensuring your products stay active and visible.
Dynamic Feed Optimization
For large inventories, we use automated rules and performance data to make bulk adjustments, improving performance at scale.
The Results? Better Visibility. More Clicks. Higher ROAS.
With an optimized feed, you can:
And because Shopping ads don’t use keywords the same way Search does, this is one of the most powerful levers you have. It’s not just about being visible. It’s about being competitive — and profitable.
Demand Gen Campaigns: Awareness Meets Action
Your audience doesn’t just live on search engines. They scroll, swipe, and skim — across YouTube, Gmail, and Google Discover. Demand Gen campaigns are built to meet them there. These campaigns combine high-quality visuals with machine learning to drive conversions across Google’s most engaging platforms. Whether you're launching a product, promoting an offer, or retargeting warm leads — Demand Gen brings precision and impact to upper- and mid-funnel marketing.
What Are Demand Gen Campaigns?
Demand Gen campaigns let you run visual, performance-focused ads across:
They support multiple creatives — including carousels, images, and videos — and are designed to match modern browsing behavior: visual, fast, and mobile-first.
Why Demand Gen Matters
Drive Demand, Not Just Awareness
Unlike pure brand campaigns, Demand Gen blends engagement with intent. These users may not be searching yet — but they’re open to discovering.
Cross-Platform Reach
Get your offer in front of users across multiple channels with one campaign — perfect for storytelling or launch sequences.
Rich Creative Formats
Image carousels, short-form video, headlines, CTAs — all in one native-style experience. It’s interruption-free but impact-heavy.
Smart Audience Targeting
Target based on interests, behaviors, lookalikes (similar segments), custom intent, and remarketing. Google’s AI finds the users most likely to convert.
Performance-Driven Optimisation
Demand Gen uses your goals — sales, leads, site visits — and optimizes in real time. It blends branding with direct response.
How We Use Demand Gen To Grow Your Brand
We don’t just upload a few images and hope for clicks. Here’s our strategic approach:
Audience Mapping
We align creative with your buyer journey. Cold leads get lifestyle-led assets. Warm leads get offer-driven CTAs.
Creative Variety
We test different formats — static vs carousel vs video — to find your highest performers.
Funnel Integration
Demand Gen sits within a broader strategy. We use it to fill the funnel, re-engage interest, or boost campaign velocity.
Live Testing
As performance data comes in, we adjust creatives, placements, and bid strategies — weekly or even daily.
Use Cases That Work
Demand Gen is where attention meets intention. And it’s one of the smartest ways to make your brand feel familiar — even before someone searches for you. We make sure you get the most out of it.
Maximize Accuracy with Enhanced Conversions
Stop losing conversions. Start seeing the full picture. Your Google Ads might be performing better than you think. But without Enhanced Conversions, you wouldn’t know it. This powerful tracking upgrade fills the gaps left by cookies, iOS updates, and browser restrictions — giving you real performance data you can trust.
Enhanced Conversions securely sends first-party customer data (like email, phone, or address) to Google when someone converts — and matches it to users who saw or clicked your ad.
The Benefits
Fewer Lost Conversions
Enhanced Conversions make sure that every valid conversion is tracked, even with the increased privacy restrictions.
More Accurate Reporting
With better data matching, your conversion reporting becomes more precise, helping you make smarter decisions.
Better Machine Learning Signals
More accurate conversion data means Google’s AI can make better optimization decisions, improving your campaign performance.
It’s safe. It’s privacy-compliant. And it’s a game-changer.
Built for Performance. Driven by Results.
We focus on outcomes — not just activity. When you work with us, you get:
Data-Driven Campaigns
We use real-time analytics, heatmaps, and search intent tools to guide every decision.
Daily Optimisation
No “set and forget”. Your campaigns are reviewed daily. We tweak bids, test creatives, and scale what works.
Google-Certified Team
Our specialists are fully certified by Google. We stay ahead of every update, beta test, and best practice.
ROI-Focused Reporting
You get clear, concise reports that show exactly what’s working, what’s improving, and what’s next.
Proven Results Across Industries
We work with startups, scaleups, enterprises, and agencies — B2B and B2C alike.
Case Study #1 – Legal Services
Generated 3.5x ROI in 60 days through geo-targeted Search campaigns and remarketing via Display.
Case Study #2 – SaaS Product
Decreased cost per acquisition by 40% using Performance Max and audience layering.
Case Study #3 – eCommerce Brand
Increased revenue by 210% within 90 days using a combination of Shopping, Search, and YouTube pre-roll campaigns.
Our strategies are tailored. Our results are consistent.
Deliverables
You’ll get hands-on, expert management for every aspect of your Google Ads campaigns:
Audience Research & Management
Pinpointing your ideal customers
Google Shopping Campaigns
Driving sales for e-commerce businesses
Custom Campaign Development
Tailored strategies that deliver results
Keyword Research & Optimization
Finding and refining high-performing terms
Compelling Ad Copywriting
Creating ads that convert
A/B Testing & Experiments
Finding what works best for your audience
Dynamic Keyword Insertion
Boosting ad relevance for better performance
Google Analytics Setup
Accurate tracking of key metrics
Conversion Tracking
Measuring your success
Bid Management
Maximizing value for your budget
Click Fraud Protection
Safeguarding your ad spend
Rule-Based Bidding
Automating for efficiency
Banner Design
Visuals that catch the eye
Monthly Reports
Clear and actionable insights
One-on-One Consultations
Up to two calls per month for strategy reviews
Extra Service:
Landing Page Performance Testing
Tweaks to boost conversions
My Process
Understand Your Audience
- Explore demographics, interests, and behaviors
- Build buyer personas tailored to your business
- Analyze your past data for insights
- Determine the platforms your audience prefers
Define Goals & KPIs
- Set clear, measurable objectives (e.g., ROAS, CPA, CPC)
- Align with your business priorities
- Establish a timeline for achieving results
Plan Budget & Strategy
- Allocate budgets efficiently
- Choose the best channels and targeting options
- Craft messaging that resonates with your audience
- Set campaign duration and promotions
Create & Test Ads
- Design and write ads tailored to your goals
- A/B test to identify top-performing combinations
- Use heatmaps and psychological triggers to enhance engagement
- Optimize creatives for each platform
Launch & Monitor Campaigns
- Track performance in real-time
- Adjust targeting, bids, and budgets as needed
- Monitor KPIs and ensure ad relevance scores stay high
Segment & Retarget Audiences
- Use data to build effective retargeting campaigns
- Create Lookalike and Similar Audiences
- Leverage dynamic ads for personalized experiences
Analyze & Report
- Collect and analyze campaign data
- Share actionable insights in easy-to-understand reports
- Highlight best-performing strategies and areas for growth
Continuous Optimization
- Test new tactics, formats, and ad copy
- Stay updated on PPC trends to keep your campaigns ahead of the curve
- Refine targeting to maximize lifetime value (LTV)
- Focus on improving ROAS over time
FAQ
Do you have a portfolio?
Yes, I maintain a portfolio with detailed case studies. You can explore my work and projects by visiting Case Studies. If you have any specific inquiries or would like more information on a particular project, feel free to let me know.
What is the minimum budget for Google Ads?
The minimum budget for Google Ads can vary depending on several factors. Google does not have a fixed minimum budget requirement, but rather it provides business owners with flexibility to set their own budget. However, it’s important to note that the effectiveness of your advertising campaign can be influenced by your budget. In general, it is recommended to have a budget that allows for meaningful exposure and reach within your target audience. This typically means allocating a budget of at least a few hundred dollars per month to see noticeable results. It’s important to consult with a digital marketing professional or agency to determine an appropriate budget based on your specific advertising goals, industry, and competition.
What about Google Ads keyword targeting?
When it comes to keyword targeting, I employ a comprehensive approach to maximize your ad’s visibility and relevance. By researching and analyzing relevant keywords, I identify the terms and phrases that are most likely to be used by your potential customers when conducting searches on Google.
What about Google Ads bid management?
When it comes to bid management, my approach is to strike a balance between generating sales and keeping costs as low as possible. I utilize a conservative bidding strategy that focuses on maximizing return on ad spend (ROAS), value, and customer lifetime value (LTV). By carefully monitoring and adjusting bids, I aim to minimize the cost per acquisition (CPA) while driving significant sales and revenue for your business.
Do you offer Google Ads account monitoring?
Absolutely! As a dedicated Google Ads specialist, I provide comprehensive account monitoring to ensure the ongoing success of your campaigns. Monitoring your Google Ads account is an essential part of my service, and it is included in the monthly fee. Account monitoring involves regularly checking the performance of Google Ads campaigns, ad groups, keywords, and ads [media, text, URLs, etc]. I closely monitor various metrics such as click-through rates (CTR), conversion rates, cost per click (CPC), Return on Ad Spend, and other relevant performance indicators.
Do you offer Google Ads reporting?
Yes, I offer comprehensive Google Ads reporting services to provide you with valuable insights into the performance of your advertising campaigns. To deliver detailed and visually appealing reports, I utilize Google Data Studio, a powerful reporting tool provided by Google. In addition to standard performance metrics, I can also include other important data points in the reports. This may include demographic information, device breakdown, geographic targeting data, and more. By analyzing this data, you can gain insights into your audience’s behavior and preferences.
Is conversion tracking part of the Google Ads management service?
Indeed, conversion tracking is an essential component of my Google Ads management service. Before we begin our collaboration, I conduct a thorough audit of your Google Ads account to identify the conversion actions that align with your business goals and objectives. This audit allows us to determine the specific actions on your website or landing pages that hold the most value for your business, such as purchases, form submissions, or sign-ups. Throughout our collaboration, I continuously monitor and analyze the conversion data to assess the effectiveness of your campaigns. I provide regular reports and updates that highlight the performance of your conversions, allowing us to evaluate the success of different strategies and make data-driven adjustments as needed.
Is Google Shopping Ads and feed management part of the Google Ads management service?
Indeed, Google Shopping Ads and feed management are integral parts of my Google Ads management service. With your inventory and a Google Merchant Center account in place, I will handle the management and optimization of your Google Shopping campaigns, ensuring your products are showcased effectively to potential customers.
Do you have Google Ads certifications?
Indeed, I hold Google Ads certifications and have practical experience managing accounts and campaigns in multiple languages and industries. These certifications, along with my previous work samples, reflect my commitment to delivering exceptional results and ensuring that your Google Ads campaigns are managed with expertise and precision.
What industries are supported by your Google Ads PPC services?
I offer Google Ads PPC services for a wide range of industries, helping businesses generate leads, increase conversions, and achieve their advertising goals. While I support diverse industries, I prioritize compliance with Google’s policies and do not engage in campaigns that involve affiliates, illegal products, or ad accounts that violate these policies.
Do the PPC fees include advertising budgets?
The PPC fees I charge as a Google Ads specialist do not include the advertising budgets. The management fees cover my services, while the advertising spend is paid directly to Google Ads by the client. This approach allows for clear delineation and transparency between management fees and the actual advertising costs.
Will you consult me before you make any changes to my Google Ads campaigns?
I prioritize consulting with you before making any significant changes to your Google Ads account. Your involvement and insights are essential in shaping the direction of your campaigns. However, there may be circumstances, such as heavily regulated industries or invasive changes, where consultation may have limitations. Nonetheless, I am committed to maintaining open communication and involving you in the decision-making process as much as possible.
How often do you look at a Google Ads account?
I review and monitor Google Ads accounts on a daily basis, allowing me to stay informed about performance, make data-driven decisions, and implement timely optimizations. Additionally, I utilize monitoring software that alerts me about any anomalies or irregularities within your account. This proactive approach helps maximize the effectiveness of your Google Ads campaigns.
Should I share my Google Ads account login details with you?
It’s not necessary for you to provide your direct login details for your Google Ads account. Instead, sharing your Google Ads account ID allows me to send a request for access from my Google Ads MCC, which you can approve. This method ensures the security and privacy of your account while allowing me to effectively manage and optimize your Google Ads campaigns.
Do you offer Google Ads account management services on a monthly basis?
I provide ongoing account management on a monthly basis that encompasses a tailored solution based on your needs. From keyword suggestions to audience targeting, the management services are designed to help grow your sales and business. By continuously optimizing your Google Ads campaigns, we can achieve better results and drive the success of your advertising efforts.
Will Google Ads placements hurt my brand reputation?
Rest assured, I prioritize brand reputation and take necessary measures to ensure that Google Ads placements do not harm your brand. During the campaign creation process, I carefully select and exclude placements that might negatively impact your brand image or reputation. However, ongoing daily monitoring is essential to avoid any unexpected placements or topics that might not align perfectly with your brand. By conducting regular checks and optimizations, we can uphold your brand image and ensure the integrity of your advertising efforts.
Can you guarantee sales with Google Ads?
I can guarantee targeted traffic, clicks, and views to your website or landing page. The conversion of that traffic into sales depends on a multitude of factors, including your landing page, product/service quality, pricing, competition, and overall marketing strategy. My role as a Google Ads specialist is to optimize your campaigns and maximize the potential for conversions, ultimately working towards increasing the likelihood of generating sales for your business.
What are your Google Ads networks of choice?
The choice of ad networks for your Google Ads campaigns is determined by your business objectives and target audience. While the primary networks of choice are Google Search Network and Google Display Network, other networks like Google Shopping can also be considered based on the specific requirements of your campaigns. By customizing the selection of ad networks, we can create a tailored solution to achieve your advertising goals.
Do you offer media alongside your Google Ads management services?
I offer media creation services, specifically banner creation, as part of my Google Ads management services. The creation of visually appealing and engaging banners is included in the monthly fee. These banners are designed to effectively communicate your message, capture attention, and drive clicks, and conversions to your website or landing page(s).
Do you offer ONE-TIME Google Ads Account setup?
I offer a one-time setup fee for Google Ads that covers important elements such as Google Tag Manager container setup, Google Ads conversion tracking implementation, and Google Ads account setup. This fee ensures that the foundational components for running effective Google Ads campaigns are properly established.
Do you offer Google Ads consultation?
I offer Google Ads consultation services for both new and existing campaigns. By gaining temporary access to your Google Ads account or receiving information on your existing campaigns, I can provide tailored recommendations and guidance to optimize your campaigns and achieve your advertising goals.
How much do you charge for Google Ads Management?
I offer flexible pricing options, which typically include either an hourly rate or a monthly fee structure. The pricing structure is designed to accommodate different budgets and needs. The hourly rate allows for more flexible engagement, where you are billed based on the actual time spent on managing your campaigns. The monthly fee structure provides a predictable and consistent cost, covering ongoing management and optimization of your campaigns throughout the month.
Are you a Google Ads specialist?
Indeed, I am a Google Ads specialist with 10 years of experience, relevant certifications, and contributions to industry publications. My expertise and knowledge allow me to effectively manage and optimize Google Ads campaigns to deliver exceptional results for your business.
Is Google Ads better than SEO?
Google Ads and SEO are distinct strategies that offer different benefits. While Google Ads provides immediate visibility and control over ad placements, SEO focuses on long-term organic visibility and authority building. The choice between the two depends on your specific goals, budget, and timeframe. As a Google Ads specialist, I can help you assess your needs and develop a strategy that maximizes the potential of both Google Ads and SEO for your business.
Does Google Ads benefit my business?
Google Ads can provide significant benefits to your business, including increased visibility, targeted advertising, measurable results, cost control, flexibility, and quick results. By leveraging the power of Google Ads effectively, you can attract potential customers, drive conversions, and achieve your business objectives.
Is the Google Ads service 'Done For You' or 'Done With You'?
I offer both 'done for you' and 'done with you' options. Whether you prefer a hands-off approach or want to actively participate in the management process, I can tailor the service to meet your specific needs. The choice between the two approaches is based on your preferences and desired level of involvement in the management of your Google Ads campaigns.
Pricing
Tailored strategies that drive results and maximize ROAS
Audience Research & Management
Identify and refine your target customers for maximum ad relevance.
Google Shopping Campaigns
Boost e-commerce sales with well-optimized campaigns.
Keyword Research & Optimization
Find high-performing terms to maximize ROI.
Performance Tracking & Insights
Monitor campaign performance with actionable insights for better results.
Pro Plan
Get expert management to grow your business with a personalized approach.
- Custom Campaign Development
- A/B Testing & Experiments
- Monthly Reports