A year in Review 2023 | PPC Success

META Ads Services

Helping business

  • Increase Revenue
  • Increase ROAS (Return on Ad Spend)
  • Increase ROI (Return on Investment)
  • Increase Conversions
  • Reduce CPA (Cost Per Acquisition)
  • Reduce CAC (Customer Acquisition Cost)
  • Reduce CPL (Cost Per Lead)
  • Reduce Ad Spend


  • Audience management
  • Campaign Development
  • Campaign Strategy
  • Ad campaign copywriting
  • Ad campaign experiments
  • Conversion tracking
  • Up to two consultations per month
  • Banners creation
  • Monthly reporting


  • Landing page performance testing

My Process

Research target audience

  • Demographics, interests, behaviors, and pain points
  • A deep understanding of the audienceā€™s needs
  • Analytics historical data retrieval
  • Buyer Personas creation
  • Identify the audienceā€™s preferred social media platforms

Goals setting and KPIs

  • Identify campaign objectives
  • Setting measurable metrics, e.g. ROAS, CPA, CPC, etc
  • Identify the timeframe for achieving goals
  • Prioritize and align with business objectives

Plan budget and promotions

  • Choose core message, product, channels, duration
  • Make a decision on ad formats and targeting options
  • Set a budget for each ad platform
  • Ad [platform] placements eg Google, Microsoft, META, Tik Tok, etc

Ads creation and testing

  • Copy and design
  • A/B test different variants
  • Heat maps
  • Scroll Maps
  • Psychological Triggers
  • Storytelling
  • Creatives optimization for each and every platform
  • Dynamic UTM tracking

Campaign launch

  • Real-time tracking
  • Data-driven adjustments
  • Review ad spend
  • Review KPIs
  • Performance tracking per platform
  • Performance tracking per campaign
  • Campaign budget monitoring
  • Campaign budget adjustment
  • Ad relevance score monitoring

Audience segmentation

  • Use of data for campaigns
  • Retargeting campaigns
  • Usage of Lookalike Audiences
  • Usage of Similar Audiences
  • Usage of Dynamic Ads

Analysis and reporting

  • Data gathering
  • Data analysis
  • Insights sharing
  • Performance metrics usage
  • Identification of best-performing ads
  • Campaign impact tracking

Optimization [continuous]

  • Data usage for future campaigns improvement
  • Tactics Experimentation
  • Ad formats experimentation
  • Ad copy variations
  • Creatives testing
  • Industry trends monitoring
  • Optimize targeting options
  • Monitor LTV [lifetime value]
  • Monitor ROAS [return on ad spend]


or questions asked the most by clients

Do you have a portfolio?

Yes, I maintain a portfolio with detailed case studies. You can explore my work and projects by visiting Case Studies . If you have any specific inquiries or would like more information on a particular project, feel free to let me know.

My socials

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PPC Panos Ā© 2024