A year in Review 2023 | PPC Success

Google Ads Services

Helping business

  • Increase Revenue
  • Increase ROAS (Return on Ad Spend)
  • Increase ROI (Return on Investment)
  • Increase Conversions
  • Reduce CPA (Cost Per Acquisition)
  • Reduce CAC (Customer Acquisition Cost)
  • Reduce CPL (Cost Per Lead)
  • Reduce Ad Spend

Deliverables

  • Audience management
  • Google Shopping Management
  • Campaign Development
  • Campaign Strategy
  • Keyword Research
  • Ad campaign copywriting
  • Ad campaign experiments
  • Ongoing keyword development
  • Dynamic keyword insertion
  • Google Analytics integration
  • Conversion tracking
  • Bid Management
  • PPC account settings management
  • Up to two consultations per month
  • Click fraud protection
  • Rule-based bidding
  • Banners creation
  • Monthly reporting

Extras

  • Landing page performance testing

My Process

Research target audience

  • Demographics, interests, behaviors, and pain points
  • A deep understanding of the audience’s needs
  • Analytics historical data retrieval
  • Buyer Personas creation
  • Identify the audience’s preferred social media platforms

Goals setting and KPIs

  • Identify campaign objectives
  • Setting measurable metrics, e.g. ROAS, CPA, CPC, etc
  • Identify the timeframe for achieving goals
  • Prioritize and align with business objectives

Plan budget and promotions

  • Allocate budget to platforms and channels
  • Choose core message, product, channels, duration
  • Make a decision on ad formats and targeting options
  • Set a budget for each ad platform

Ads creation and testing

  • Copy and design
  • A/B test different variants
  • Heat maps
  • Scroll Maps
  • Psychological Triggers
  • Storytelling
  • Creatives optimization for each and every platform
  • Dynamic UTM tracking

Campaign launch

  • Real-time tracking
  • Data-driven adjustments
  • Review ad spend
  • Review KPIs
  • Performance tracking per platform
  • Performance tracking per campaign
  • Campaign budget monitoring
  • Campaign budget adjustment
  • Ad relevance score monitoring

Audience segmentation

  • Use of data for campaigns
  • Retargeting campaigns
  • Usage of Lookalike Audiences
  • Usage of Similar Audiences
  • Usage of Dynamic Ads

Analysis and reporting

  • Data gathering
  • Data analysis
  • Insights sharing
  • Performance metrics usage
  • Identification of best-performing ads
  • Campaign impact tracking

Optimization [continuous]

  • Data usage for future campaigns improvement
  • Tactics Experimentation
  • Ad formats experimentation
  • Ad copy variations
  • Creatives testing
  • Industry trends monitoring
  • Optimize targeting options
  • Monitor LTV [lifetime value]
  • Monitor ROAS [return on ad spend]

FAQ

or questions asked the most by clients

Do you have a portfolio?

Yes, I maintain a portfolio with detailed case studies. You can explore my work and projects by visiting Case Studies . If you have any specific inquiries or would like more information on a particular project, feel free to let me know.

What is the minimum budget for Google Ads?

The minimum budget for Google Ads can vary depending on several factors. Google does not have a fixed minimum budget requirement, but rather it provides business owners with flexibility to set their own budget. However, it’s important to note that the effectiveness of your advertising campaign can be influenced by your budget. In general, it is recommended to have a budget that allows for meaningful exposure and reach within your target audience. This typically means allocating a budget of at least a few hundred dollars per month to see noticeable results. It’s important to consult with a digital marketing professional or agency to determine an appropriate budget based on your specific advertising goals, industry, and competition.

What about Google Ads keyword targeting?

When it comes to keyword targeting, I employ a comprehensive approach to maximize your ad’s visibility and relevance. By researching and analyzing relevant keywords, I identify the terms and phrases that are most likely to be used by your potential customers when conducting searches on Google.

What about Google Ads bid management?

When it comes to bid management, my approach is to strike a balance between generating sales and keeping costs as low as possible. I utilize a conservative bidding strategy that focuses on maximizing return on ad spend (ROAS), value, and customer lifetime value (LTV). By carefully monitoring and adjusting bids, I aim to minimize the cost per acquisition (CPA) while driving significant sales and revenue for your business.

Do you offer Google Ads account monitoring?

Absolutely! As a dedicated Google Ads specialist, I provide comprehensive account monitoring to ensure the ongoing success of your campaigns. Monitoring your Google Ads account is an essential part of my service, and it is included in the monthly fee. Account monitoring involves regularly checking the performance of Google Ads campaigns, ad groups, keywords, and ads [media, text, URLS, etc]. I closely monitor various metrics such as click-through rates (CTR), conversion rates, cost per click (CPC), Return on Ad Spend, and other relevant performance indicators.

Do you offer Google Ads reporting?

Yes, I offer comprehensive Google Ads reporting services to provide you with valuable insights into the performance of your advertising campaigns. To deliver detailed and visually appealing reports, I utilize Google Data Studio, a powerful reporting tool provided by Google. In addition to standard performance metrics, I can also include other important data points in the reports. This may include demographic information, device breakdown, geographic targeting data, and more. By analyzing this data, you can gain insights into your audience’s behavior and preferences.

Is conversion tracking part of the Google Ads management service?

Indeed, conversion tracking is an essential component of my Google Ads management service. Before we begin our collaboration, I conduct a thorough audit of your Google Ads account to identify the conversion actions that align with your business goals and objectives. This audit allows us to determine the specific actions on your website or landing pages that hold the most value for your business, such as purchases, form submissions, or sign-ups. Throughout our collaboration, I continuously monitor and analyze the conversion data to assess the effectiveness of your campaigns. I provide regular reports and updates that highlight the performance of your conversions, allowing us to evaluate the success of different strategies and make data-driven adjustments as needed.

Is Google Shopping Ads and feed management part of the Google Ads management service?

Indeed, Google Shopping Ads and feed management are integral parts of my Google Ads management service. With your inventory and a Google Merchant Center account in place, I will handle the management and optimization of your Google Shopping campaigns, ensuring your products are showcased effectively to potential customers.

Do you have Google Ads certifications?

Indeed, I hold Google Ads certifications and have practical experience managing accounts and campaigns in multiple languages and industries. These certifications, along with my previous work samples, reflect my commitment to delivering exceptional results and ensuring that your Google Ads campaigns are managed with expertise and precision.

What industries are supported by your Google Ads PPC services?

I offer Google Ads PPC services for a wide range of industries, helping businesses generate leads, increase conversions, and achieve their advertising goals. While I support diverse industries, I prioritize compliance with Google’s policies and do not engage in campaigns that involve affiliates, illegal products, or ad accounts that violate these policies.

Do the PPC fees include advertising budgets?

The PPC fees I charge as a Google Ads specialist do not include the advertising budgets. The management fees cover my services, while the advertising spend is paid directly to Google Ads by the client. This approach allows for clear delineation and transparency between management fees and the actual advertising costs.

Will you consult me before you make any changes to my Google Ads campaigns?

I prioritize consulting with you before making any significant changes to your Google Ads account. Your involvement and insights are essential in shaping the direction of your campaigns. However, there may be circumstances, such as heavily regulated industries or invasive changes, where consultation may have limitations. Nonetheless, I am committed to maintaining open communication and involving you in the decision-making process as much as possible.

How often do you look at a Google Ads account?

I review and monitor Google Ads accounts on a daily basis, allowing me to stay informed about performance, make data-driven decisions, and implement timely optimizations. Additionally, I utilize monitoring software that alerts me about any anomalies or irregularities within your account. This proactive approach helps maximize the effectiveness of your Google Ads campaigns.

Should I share my Google Ads account login details with you?

It’s not necessary for you to provide your direct login details for your Google Ads account. Instead, sharing your Google Ads account ID allows me to send a request for access from my Google Ads MCC, which you can approve. This method ensures the security and privacy of your account while allowing me to effectively manage and optimize your Google Ads campaigns.

Do you offer Google Ads account management services on a monthly basis?

I provide ongoing account management on a monthly basis that encompasses a tailored solution based on your needs. From keyword suggestions to audience targeting, the management services are designed to help grow your sales and business. By continuously optimizing your Google Ads campaigns, we can achieve better results and drive the success of your advertising efforts.

Will Google Ads placements hurt my brand reputation?

Rest assured, I prioritize brand reputation and take necessary measures to ensure that Google Ads placements do not harm your brand. During the campaign creation process, I carefully select and exclude placements that might negatively impact your brand image or reputation. However, ongoing daily monitoring is essential to avoid any unexpected placements or topics that might not align perfectly with your brand. By conducting regular checks and optimizations, we can uphold your brand image and ensure the integrity of your advertising efforts.

Can you guarantee sales with Google Ads?

I can guarantee targeted traffic, clicks, and views to your website or landing page. The conversion of that traffic into sales depends on a multitude of factors, including your landing page, product/service quality, pricing, competition, and overall marketing strategy. My role as a Google Ads specialist is to optimize your campaigns and maximize the potential for conversions, ultimately working towards increasing the likelihood of generating sales for your business.

What are your Google Ads networks of choice?

The choice of ad networks for your Google Ads campaigns is determined by your business objectives and target audience. While the primary networks of choice are Google Search Network and Google Display Network, other networks like Google Shopping can also be considered based on the specific requirements of your campaigns. By customizing the selection of ad networks, we can create a tailored solution to achieve your advertising goals.

Do you offer media alongside your Google Ads management services?

I offer media creation services, specifically banner creation, as part of my Google Ads management services. The creation of visually appealing and engaging banners is included in the monthly fee. These banners are designed to effectively communicate your message, capture attention, and drive clicks, and conversions to your website or landing page(s).

Do you offer ONE-TIME Google Ads Account setup?

I offer a one-time setup fee for Google Ads that covers important elements such as Google Tag Manager container setup, Google Ads conversion tracking implementation, and Google Ads account setup. This fee ensures that the foundational components for running effective Google Ads campaigns are properly established.

Do you offer Google Ads consultation?

I offer Google Ads consultation services for both new and existing campaigns. By gaining temporary access to your Google Ads account or receiving information on your existing campaigns, I can provide tailored recommendations and guidance to optimize your campaigns and achieve your advertising goals.

How much do you charge for Google Ads Management?

I offer flexible pricing options, which typically include either an hourly rate or a monthly fee structure. The pricing structure is designed to accommodate different budgets and needs. The hourly rate allows for more flexible engagement, where you are billed based on the actual time spent on managing your campaigns. The monthly fee structure provides a predictable and consistent cost, covering ongoing management and optimization of your campaigns throughout the month.

Are you a Google Ads specialist?

Indeed, I am a Google Ads specialist with 10 years of experience, relevant certifications, and contributions to industry publications. My expertise and knowledge allow me to effectively manage and optimize Google Ads campaigns to deliver exceptional results for your business.

Is Google Ads better than SEO?

Google Ads and SEO are distinct strategies that offer different benefits. While Google Ads provides immediate visibility and control over ad placements, SEO focuses on long-term organic visibility and authority building. The choice between the two depends on your specific goals, budget, and timeframe. As a Google Ads specialist, I can help you assess your needs and develop a strategy that maximizes the potential of both Google Ads and SEO for your business.

Does Google Ads benefit my business?

Google Ads can provide significant benefits to your business, including increased visibility, targeted advertising, measurable results, cost control, flexibility, and quick results. By leveraging the power of Google Ads effectively, you can attract potential customers, drive conversions, and achieve your business objectives.

Is the Google Ads service “Done For You” or “Done With You”?

I offer both “done for you” and “done with you” options. Whether you prefer a hands-off approach or want to actively participate in the management process, I can tailor the service to meet your specific needs. The choice between the two approaches is based on your preferences and desired level of involvement in the management of your Google Ads campaigns.


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