Free META Ads Account Audit (Google MEET)

  1. Campaign Structure:
    • Are your campaigns organized logically and effectively?
    • Do you have separate campaigns for different objectives (e.g., awareness, consideration, conversion)?
    • Are ad sets grouped appropriately within each campaign?
    • Are you utilizing Campaign Budget Optimization (CBO) effectively if applicable?
  2. Ad Set Targeting:
    • Is your targeting audience well-defined and relevant to your objectives?
    • Are you using custom audiences, lookalike audiences, and interest targeting effectively?
    • Are you excluding irrelevant audiences to improve targeting precision?
    • Have you considered testing different targeting options to find the most effective audience segments?
  3. Ad Creatives:
    • Are your ad creatives visually appealing and attention-grabbing?
    • Do your ad images or videos adhere to Facebook's guidelines?
    • Are you using high-quality images and videos?
    • Are your ad copies compelling and relevant to your target audience?
    • Have you tested different ad formats (single image, carousel, slideshow, video)?
  4. Ad Copy and Messaging:
    • Is your ad copy clear, concise, and aligned with your campaign objective?
    • Does your ad copy include a strong call-to-action (CTA)?
    • Are you addressing the pain points or needs of your target audience effectively?
    • Have you tested different messaging variations to identify what resonates best?
  5. Ad Placement:
    • Are your ads optimized for the most effective placements (e.g., Facebook feed, Instagram feed, Audience Network)?
    • Have you excluded placements that are not performing well?
    • Are you utilizing automatic placements or manually selecting placements based on performance data?
  6. Budget and Bidding:
    • Is your budget allocated appropriately across campaigns and ad sets?
    • Are you using the most suitable bidding strategy (e.g., lowest cost, target cost, bid cap)?
    • Have you adjusted bids based on the performance of individual ad sets?
  7. Conversion Tracking:
    • Is your Facebook Pixel installed correctly on your website?
    • Are you tracking relevant events (e.g., purchases, sign-ups) with the Pixel?
    • Are your conversion tracking settings accurate and up-to-date?
    • Have you set up custom conversions or standard events to track specific actions?
  8. Performance Analysis:
    • Are you regularly monitoring key performance metrics (e.g., CTR, CPC, ROAS)?
    • Have you identified underperforming campaigns, ad sets, or ads?
    • Are you analyzing demographic and behavioral insights to optimize targeting?
    • Are you comparing performance across different time periods to identify trends?
  9. Ad Compliance:
    • Are your ads compliant with Facebook's advertising policies?
    • Have you reviewed any disapproved ads and made necessary adjustments?
    • Are you adhering to Facebook's guidelines regarding prohibited content, targeting, and ad formats?
  10. Testing and Optimization:
    • Are you conducting A/B tests to optimize ad creatives, copy, and targeting?
    • Have you experimented with different ad formats, placements, and bidding strategies?
    • Are you making data-driven decisions based on performance metrics?

Requirements

  1. Access to Google Meet
  2. Access to META Ads Account

Book your Free META Ads Account Audit

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