Free META Ads Account Audit (Google MEET)
- Campaign Structure:
- Are your campaigns organized logically and effectively?
- Do you have separate campaigns for different objectives (e.g., awareness, consideration, conversion)?
- Are ad sets grouped appropriately within each campaign?
- Are you utilizing Campaign Budget Optimization (CBO) effectively if applicable?
- Ad Set Targeting:
- Is your targeting audience well-defined and relevant to your objectives?
- Are you using custom audiences, lookalike audiences, and interest targeting effectively?
- Are you excluding irrelevant audiences to improve targeting precision?
- Have you considered testing different targeting options to find the most effective audience segments?
- Ad Creatives:
- Are your ad creatives visually appealing and attention-grabbing?
- Do your ad images or videos adhere to Facebook's guidelines?
- Are you using high-quality images and videos?
- Are your ad copies compelling and relevant to your target audience?
- Have you tested different ad formats (single image, carousel, slideshow, video)?
- Ad Copy and Messaging:
- Is your ad copy clear, concise, and aligned with your campaign objective?
- Does your ad copy include a strong call-to-action (CTA)?
- Are you addressing the pain points or needs of your target audience effectively?
- Have you tested different messaging variations to identify what resonates best?
- Ad Placement:
- Are your ads optimized for the most effective placements (e.g., Facebook feed, Instagram feed, Audience Network)?
- Have you excluded placements that are not performing well?
- Are you utilizing automatic placements or manually selecting placements based on performance data?
- Budget and Bidding:
- Is your budget allocated appropriately across campaigns and ad sets?
- Are you using the most suitable bidding strategy (e.g., lowest cost, target cost, bid cap)?
- Have you adjusted bids based on the performance of individual ad sets?
- Conversion Tracking:
- Is your Facebook Pixel installed correctly on your website?
- Are you tracking relevant events (e.g., purchases, sign-ups) with the Pixel?
- Are your conversion tracking settings accurate and up-to-date?
- Have you set up custom conversions or standard events to track specific actions?
- Performance Analysis:
- Are you regularly monitoring key performance metrics (e.g., CTR, CPC, ROAS)?
- Have you identified underperforming campaigns, ad sets, or ads?
- Are you analyzing demographic and behavioral insights to optimize targeting?
- Are you comparing performance across different time periods to identify trends?
- Ad Compliance:
- Are your ads compliant with Facebook's advertising policies?
- Have you reviewed any disapproved ads and made necessary adjustments?
- Are you adhering to Facebook's guidelines regarding prohibited content, targeting, and ad formats?
- Testing and Optimization:
- Are you conducting A/B tests to optimize ad creatives, copy, and targeting?
- Have you experimented with different ad formats, placements, and bidding strategies?
- Are you making data-driven decisions based on performance metrics?
Requirements
- Access to Google Meet
- Access to META Ads Account
Book your Free META Ads Account Audit