META ADS Ad set Budget Optimization (ABO) | Everything you need to know
Pros, Cons, Best Practices, and Common Mistakes
meta-ads
Collected posts offering perspective and practical guidance on meta-ads.
META ADS Campaign Budget Optimization (CBO) - Everything you need to know
Pros, Cons, Best Practices, Audience management, Creative testing, and Common Mistakes
The Importance of Campaign Names in Digital Advertising
and a free guide
Horizontal scaling in META ADS | Guide
pros, cons, challenges, and best practices
Horizontal vs Vertical scaling in META ADS | Guide
pros, cons, and key differences
Vertical scaling in META ADS | Guide
pros, cons, challenges, and best practices
Free META ADS media audit template (Notion)
2 free Notion templates with 3000 word guide.
How to audit utm parameters
How to audit utm parameters.
About the Learning phase in Facebook Ads
An ad set will exit the 'Learning phase' when the ad set has 50 optimization events since the last significant edit.
The most common Facebook Ads mistakes to avoid
Surprisingly, there are many and all of them avoidable
What is overspend and underspend in PPC
What is overspend and underspend in PPC