The Latest Articles in advertising
Collected posts offering perspective and practical guidance on advertising.
CPM vs vCPM | Google Ads
An introduction
Manual CPC | Google Ads
An introduction
Maximize Clicks | Google Ads
An introduction
CPM (cost-per-thousand impressions) | Google Ads
An introduction
CPV (cost per view) | Google Ads
An introduction
eCPC (Enhanced Cost-Per-Click) | Google Ads
An introduction
Target Impression Share (TIS) | Google Ads
An introduction
MER (Marketing Efficiency Ratio) | Everything you need to know
A simple way to measure the bang you’re getting for your marketing buck?
ROAS (Return on AD Spend)
An introduction
Google Ads Target CPA (Cost-per-Action) | Everything you need to know
pros, cons, best practices, common mistakes, use case scenarios, impact on ad spent, and so much more
tCPM (Target Cost-Per-Thousand Impressions) | Google Ads
An introduction
tCPM vs CPM | Google Ads
An introduction
tROAS (Target ROAS) in Google Ads - Everything you need to know
An introduction