Case Study: Unlocking Success in Hair Styling Products E-Commerce
In the fast-paced world of hair styling products, our client, an e-shop, faced the challenge of regaining the sales volume achieved in 2018. After a series of disappointments with the existing agency, the client decided to embrace a new path, seeking the expertise of a freelancer.
The road to success was riddled with obstacles, as both Google Ads and Facebook Ads struggled to recapture the glory of 2018. The need for a fresh perspective and strategic approach was evident, prompting the decision to collaborate with a freelancer.
Unlocking Growth: A Data-Driven Journey
Central to our endeavor was the restoration of sales volume while ensuring consistent advertising expenditure across diverse channels. However, the disparity between Google Ads' reported data and Google Analytics' insights demanded immediate attention. Additionally, Facebook product catalogs lacked certain products, necessitating meticulous attention to detail.
Maximizing Impact: Data and Feeds
Our quest for success led us to address technical challenges. The power of data-driven decisions became evident, paving the way for accurate insights and improved performance. Product feeds required the expertise of a developer to ensure precise data delivery to advertising platforms.
With determination and a multi-channel strategy, the e-shop experienced a remarkable turnaround:
- 79.49% Increase in Revenue: A testament to the efficacy of our approach in driving profitability.
- 45.06% Surge in Transactions: Reflecting the harmonious union of strategy and execution.
- 33.77% Growth in Revenue per User: Showcasing the impact of personalized experiences on customer engagement and loyalty.
A Multi-Channel Symphony
Our approach revolved around a dynamic multi-channel strategy, utilizing placements across Google, YouTube, Facebook, and Instagram. A media mix of 80% static images and 20% engaging video content fueled the brand's resonance across supported platforms. The role of Paid Search was pivotal, contributing significantly to the account's triumph.
Navigating the Channels
Our strategy came to life across an array of channels, each playing a vital role in the symphony of success:
- Google Search
- Google Shopping
- Google Discovery
- Google Display
- YouTube Ads
- Facebook Ads
- Instagram Ads
Embracing a Future of Success
As we bid farewell to the challenges of the past, the e-shop now stands empowered by data, precision, and strategic acumen. The journey of recovery continues, empowered by the dedication of a freelancer and a client united by a vision for growth.