Case Study 10

An e-commerce store specializing in shoes and accessories was struggling to achieve consistent results from its Facebook ads. Despite the owner’s efforts, the campaigns weren’t delivering the expected growth. Realizing the need for a more strategic approach, the owner brought in a Performance Marketing specialist to turn things around.

Goals

The objectives were twofold:

• Drive more online sales.
• Achieve a strong Return on Ad Spend (ROAS) while working with a modest customer base and an ad budget of $2,000 per month.

Strategy and Execution

To meet these goals, a multi-channel approach was implemented using both Google and META ad platforms. The campaigns were designed to maximize visibility, attract potential customers, and drive transactions.

Key Actions:

• Content Mix: Campaigns featured 90% static images and 10% videos, offering a balanced approach to showcase products.
• Platform Diversity: The strategy incorporated Google Search, Shopping, Discovery, and YouTube Ads, alongside Facebook and Instagram Ads, to create multiple touchpoints.
• Focus on Conversions: The implementation of the Conversions API improved tracking and allowed for better optimization of campaigns.
• PMAX Campaigns: Performance Max was utilized to broaden the reach and capture new audiences effectively.

Results

The campaigns delivered outstanding results, making the most of the budget and driving significant growth:

• Revenue Increase: Total revenue grew by 136.45%.
• Revenue per User: This metric rose by 41.79%, indicating stronger engagement and higher value from each customer.
• Conversions: The total number of transactions increased by 112.03%.
• Platform-Specific Gains:
• Google Ads revenue surged by 276.30%.
• META Ads revenue increased by 266.3%.

Conclusion

By leveraging a multi-channel approach and focusing on effective campaign strategies, the e-commerce store achieved remarkable growth in revenue and conversions. These results demonstrate how a tailored and data-driven marketing strategy can deliver exceptional outcomes, even with a limited budget.