Case Study 17

GADS-ROAS GADS-VALUE META-ROAS META-VALUE META-CPA

Overview of the Client

The client specializes in homemade natural cosmetics, catering to a niche market with a strong focus on health, environmental sustainability, ethical practices, and transparent ingredients. Their primary audience is women aged 25-55, who value holistic wellness and are conscious of health and environmental issues.

Objectives

The main goal was to drive sales by running effective campaigns on Google Ads and META Ads. The messaging aimed to connect with the audience’s values and encourage quick purchasing decisions.

Strategy and Execution

To achieve the objectives, the approach combined a variety of techniques:

  • Clear Calls-to-Action: Encouraging immediate engagement.
  • Limited-Time Offers: Creating urgency to purchase.
  • Targeted Advertising: Customizing ads to the audience’s interests and behavior.
  • Retargeting: Reaching potential buyers who showed prior interest.
  • Optimized Landing Pages: Ensuring smooth user experience.
  • A/B Testing: Identifying the most effective ads.
  • Mobile Optimization: Catering to on-the-go users.

Platforms and Tactics

- META Ads: Utilized audience targeting, dynamic catalog ads, and lead generation ads.
- Google Ads: Included keyword targeting, responsive search ads, display ads, and Performance Max campaigns.

Budget Allocation

A strategic budget split allocated 80% to META Ads and 20% to Google Ads, reflecting the platforms’ strengths in engaging this audience.

Challenges

The campaign’s success led to a stock shortage, which was promptly addressed. This highlighted the importance of proactive inventory management for future campaigns.

Results

The results surpassed expectations:

  • META Ads:
    • Revenue increased by 868%.
    • ROAS improved by 521%.
  • Google Ads:
    • Revenue grew by 1675%.
    • ROAS surged by an incredible 19,465%.

Top Performers

META catalog ads and Google Ads Performance Max stood out as the most effective tools in achieving these results.

Insights and Future Plans

Based on the campaign’s performance, future efforts could explore:

  • YouTube shopping ads.
  • Programmatic advertising.
  • A larger budget to capitalize on proven strategies.

Impact

This campaign significantly boosted revenue and return on ad spend, reinforcing the client’s business growth and market presence.

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