Case Study 1

case study one

Client Overview

The client, an e-commerce clothing store, was facing declining sales on both Google Ads and Facebook Ads. With sales continuing to drop over several months, the store recognized the need for a new approach as the year came to a close. Their goal was to boost sales and expand into new international markets, but their current advertising efforts weren’t yielding the desired results.

Challenges

The store faced several challenges:

  • A steady decline in sales from both Google Ads and Facebook Ads.
  • Discrepancies between data reported by Google Ads and insights from Google Analytics.
  • An underperforming Facebook Ads pixel, leading to inaccurate tracking of events.
  • Untapped potential in Google Discovery and YouTube Ads.
  • A lack of consistent use of UTM tags for better tracking.

Additionally, the store operated across three conversion avenues: e-shop, telephone orders, and offline sales. Despite ambitions to recapture previous sales figures and expand globally, these goals remained out of reach.

Objectives

  • Increase sales and revenue.
  • Boost performance in both Google Ads and Facebook Ads.
  • Expand into international markets.
  • Improve the accuracy of data tracking and reporting.

Strategy and Execution

To address these challenges, we took a data-driven approach:

Key Actions:

  • Data Analysis and Insights: We first reviewed existing data and identified the discrepancies between Google Ads and Google Analytics. This allowed us to pinpoint areas needing improvement.
  • Facebook Ads Pixel and UTM Tags: We corrected the Facebook Ads pixel setup to ensure accurate tracking and deployed UTM tags to enhance reporting and insights.
  • Multi-Channel Strategy: A robust multi-channel strategy was implemented, targeting high-performing platforms. The approach included a balanced media mix, with 80% static images and 20% video content, designed to engage customers and increase conversions.
  • Channel Focus: We utilized Google Search, Google Shopping, Google Discovery, YouTube Ads, Facebook Ads, and Instagram Ads to maximize reach and engagement.

Results

The strategy resulted in impressive growth:

  • 25.89% increase in revenue: Sales saw a significant uplift, reflecting the effectiveness of the new strategy.
  • 29.76% increase in transactions: Customer engagement and conversions surged, leading to a substantial rise in transactions.
  • 7.58% increase in conversion rate: The targeted approach maximized the return on ad spend by improving the conversion rate.

Impact

The e-commerce clothing store experienced a complete turnaround, with strong growth in both sales and conversions. The results demonstrated the power of a well-structured, data-driven, and multi-channel strategy in optimizing ad spend, expanding reach, and driving revenue growth. The store is now on track to meet its goals of increased sales and global expansion, setting the stage for sustained success in the competitive e-commerce landscape.

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