Case Study 9: Catalyzing Unprecedented Triumph in E-commerce

case study nine


In the thriving realm of online commerce, an e-shop adorned with stylish shoes and exquisite accessories embarked on a quest for rapid expansion. Despite its presence for years, the e-shop languished in the shadows of slow growth. Determined to rewrite the narrative, the visionary e-shop owner orchestrated a remarkable shift, bidding adieu to conventional PPC and embracing the artistry of a Performance Marketing virtuoso.

Conversion Dynamics:

The symphony of conversions centered on two pivotal crescendos—direct e-shop transactions and phone orders—expertly orchestrated into a singular metric, harmonizing with the cadence of ad spend. Elevating this symphony was the ingenious Conversions API, crafting a crescendo that amplified META Ads ROAS by an astonishing 7%.

Budget and Triumph:

A symphony of success composed on an annual ad spend canvas of $250K unveiled a crescendo of achievements:

  • An awe-inspiring crescendo of 114.12% surged in revenue, resonating with resounding triumph.
  • The crescendo of revenue per user soared by 27.16%, orchestrating a melodious tale of enhanced engagement.
  • A crescendo of conversions swelled by 115.04%, casting a spell of strategic brilliance.
  • The crescendo of Google Ads revenue rose by 135.46%, an anthem of precision targeting.
  • The crescendo of META ads revenue soared by an exhilarating 79.67%, epitomizing digital prowess.

Project Symphony:

The symphony of ambitions orchestrated the generation of sales within the confines of a pre-defined Cost Per Acquisition (CPA) threshold. A multi-channel overture played out across placements, networks, and platforms, painting a masterpiece with a 49% blend of static images and 51% mesmerizing video. The crescendo of PMAX, Shopping (prospecting), and TikTok Ads orchestrated a symphony that tamed CPA, while the resounding crescendo of META Ads stood tall as the crescendo of growth.

Harmonious Channels:

  • Google Search
  • Google Shopping
  • Google Discovery
  • Google Display
  • Google Audio Ads
  • YouTube Ads
  • Facebook Ads
  • Instagram Ads
  • TikTok Ads
  • Viber Ads
  • Programmatic Ads
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