Case Study 11

Challenge

In the realm of retail, a client embarked on a dual journey, operating both a brick-and-mortar store and an e-shop dedicated to luxury garments. Despite the bustling activity offline, the digital counterpart grappled with the challenge of achieving parallel success.

Results

With strategic orchestration, a symphony of accomplishments harmonized:

• A remarkable crescendo of 420.92% surged in revenue, exemplifying the potency of adept maneuvering.
• The melody of revenue per user soared by 52.29%, resonating with enhanced customer engagement.
• A crescendo of 497.92% in conversions captivated the stage, a testament to a transformational narrative.
• Google Ads revenue ascended by an impressive 16816.6%, an anthem of targeted precision.
• The crescendo of META ads revenue flourished by 436%, epitomizing digital prowess.

Project Overview

The mandate was clear - catalyze online sales from a standing start of near-zero transactions. A complex challenge, amplified by a small customer base and limited first-party data, ignited our strategic symphony.

My Approach

A multi-channel overture painted a vibrant canvas, merging placements, networks, and platforms. The media mix, adorned with 90% static images and 10% captivating videos, set the stage for triumph. The crescendo of PMAX, Shopping (prospecting), and META Ads took center stage, playing a pivotal role in the journey of generating sales.

Channels Utilized

• Google Search
• Google Shopping
• Google Discovery
• Google Performance MAX
• Facebook Ads
• Instagram Ads