Case Study 8

case study eight

In the realm of men's fashion, our latest case study unfolds with the birth of a new e-shop, adorned with an uncharted domain. Embarking on this journey, the challenge lay in carving a niche within a dynamic market, where audience lists were absent, compelling the e-shop to sail uncharted waters. Amidst the realm of Google Ads and Facebook Ads, a tableau of untapped potential beckoned.

Challenge Metamorphosis

With nascent foundations, the e-shop grappled with the challenge of converting virtual footprints into tangible sales. This transformative juncture beckoned for a fresh perspective, culminating in the decision to harness the expertise of a new wave of digital marketing prowess.

Unveiling Success: The Power of Singular Focus

In a domain with multifaceted conversion points, our strategic focus remained resolute on a singular conversion action. This deliberate choice illuminated the path to correlating sales against ad spend, a beacon of clarity in the realm of optimizing purchases.

Triumph Embodied

Beneath the surface, a triumphant narrative unfolds:

  • 54.12% Surge in Revenue: A testament to the strategic prowess behind our approach, breathing life into profitability.
  • 57.62% Uplift in Conversions: Echoing the harmonious symphony of strategy and engagement.
  • 40.37% Growth in Revenue per User: Illuminating the impact of tailored experiences in fostering customer affinity.

Blueprint of Transformation

At the crux of this venture lay the client's quest to forge sales, while rigorously curbing the Cost Per Acquisition (CPA). Embracing the default Shopify integrations, the Google Ads account, Google Analytics, Google Merchant Center, and Facebook Account converged into a synchronized orchestra, harmonized through meticulous setup.

Guiding the Odyssey

A multifaceted approach underscored our strategy, traversing Google, Discovery, Facebook, and Instagram. Media, meticulously placed, merged seamlessly within the narrative. The media canvas painted an intricate masterpiece, encompassing 49% static images and 51% captivating video. Facebook Ads, a star player, stood as a cornerstone of our triumph.

Channels of Influence

Our journey spanned a constellation of channels, each a vital instrument in composing our success:

  • Google Search
  • Google Shopping
  • Google Discovery
  • Facebook Ads
  • Instagram Ads

Forge Ahead

As this chapter unfurls, the e-shop emerges from obscurity, an epitome of strategic metamorphosis. The chronicle of a revitalized men's fashion enterprise, resounding with the echoes of innovation, paves the way for a future where vision and expertise converge in propelling e-commerce from infancy to achievement.

My socials

mail icon

mail icon

mail icon

mail icon

mail icon

mail icon

PPC Panos © 2024